Tuesday, 11 December 2012

What are Meta-tags and how do they work for a website?

Definition of term: Meta-tag
Information invisible to the user, also called "meta tags" Improve your ranking on Google by the SEO: meta-tag inserted into the header of the page in the HTML source code. It is used to give more information to crawlers from search engines. Some engines take into account more than others.

- Meta-robot tag influencing the robot indexing a web page. all:the robot reference any page follow: the robot follows the links on the page index: the robot indexes the page nofollow: the robot follows no links page noindex: robot does not index the page none: the robot does not pursue indexing site 

Example: <meta name="robots" content="index, noindex, all

Meta title: tag announcing the title of a web page. This title should contain relevant keywords and should be catchy, since it is essentially the one who will decide the user to visit the page. A title page must match and must be different for each page.

Example: <title> Title of your page title

Meta description: important because tag describes the content of a page. This summary is the snippet present in the SERPs and plays a decisive role in the visit to the page by users.

Example: <meta name="Description" content="Description the page."

Meta-language: tag informing the robot on the language in which is written the site.

Examples: meta http-equiv="Content-Language" content="fr" meta http-equiv="Content-Language" content="en"

meta-refresh: tag used to refresh a web page after x minutes or using redirection. However a 301 or 302 is preferred.  Example: <meta http-equiv="refresh" content="10;url=http://www.monsite.com/folder/page.htm"

Meta keywords: beacon to announce the keywords of a web page to robots. However today it is rarely taken into account by search engines.

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